The Luminary
The Luminary
The Luminary
The Luminary
luminary
luminary
luminary
luminary
luminary
luminary
luminary
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PROJECT

The Luminary Center for the Arts is an experimental, artistic space located in St. Louis, MO. We created a completely new modular brand which included promotional marketing, business materials, merchandise and neon exterior signage. Project done in collaboration with Vadim Gershman.

PROCESS

Working with Vadim, we presented three logo concepts. After the direction was chosen, I worked on creating the full modular system of different dimensional shapes. I also worked on creating the collateral and how the brand heirarchy worked across a system of materials.

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