PROJECT

NEWellness offers the Minneapolis community holistic and affordable care. They specialize in acupuncture & bodywork while offering other modern services such as infrared saunas, CBD products and aroma therapy. NEW believes healthcare should be accessible by providing sliding scale fee for each service offered. Creative agency: JOYCE

PROCESS

I creative directed two interns of Joyce in the creation of three varied moodboards. After one was chosen by the client, we worked together to make four different directions for this brand. The client liked the simplicity and straightforwardness of the direction I had presented.

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