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Frances

Sebastian Joe's

luminary

Sebastian Joe's is an iconic neighborhood ice cream & coffee spot in Minneapolis. Started by three brothers over 30 years ago, Sebastian Joe's is the go-to premium scoop shop all year round. I worked on creating a cohesive and modern brand that still communicated their deep history in the community. Creative Agency: JOYCE.

Brand system, Packaging, Web design, Signage, Interior design

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The Sebastian Joe's identity includes small, detailed illustrations representing different parts of their history.

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Photography: Beth Cath
Styling: Mae Mae Co.