Sebastian Joe's is an iconic neighborhood ice cream & coffee spot in Minneapolis. Started by three brothers and named after their Italian Grandfather Sebastiano, Sebastian Joe's is the go-to premium scoop shop all year round. I worked on creating a cohesive and modern brand that still communicated their deep history in the community. Creative Agency: Joyce
After flipping through decades of newspaper features, we began imagining what this brand could look like. We presented four brand concepts and the client selected the hand drawn and textured custom script I had created. After many hours of refinement, I played with the bright red-orange color and how the brand came to life on various packages.