T.O.M. also known as Thing of the Month is a ongoing creative challenge at JOYCE. Each month, for a year, we are designing and producing a shirt, hat, pin, skateboard, general thing etc. to sell in the Joyce store online and off-line. I created the full brand identity system for T.O.M. as well as collateral elements that are shipped with each Thing.

Brand system, Product design, Packaging


January: A long sleeve crew neck shirt with a print on each sleeve. Snowdrifts, snow emergencies and the wintery sads. Shit's getting heavy up North. Available online.

tom tom
tom tom tom

April: Classic dad hat to adorn your head while a beer's in hand. Wavy whacky inflatable tube (wo)man frees her nipples. Available online.


May: Lucky pastel pink mesh baggu. Fill with whatever brings you luck and fortune. Available online.


More to be added.
Photography: Nylonsaddle